psychographics

psychographics

美 [græfɪks] 　英 [græfɪks]

• 网络心理统计特征；消费心态学；消费心理统计资料

英汉解释

n.	1. the study of the psychological profiles of potential buyers of a product, used to improve its marketing

例句

Knowing your market in depth and knowing your customer base (demographics and psychographics) is the foundation of your business.

深入了解你的市场与顾客基群（用统计数据和图表将它们描绘出来）是你生意的基础。

Additional narrowly cast identities, in fact, become the key to understanding the psychographics of users.

事实上，细分化的人格投射，成为了读懂用户消费心态学的关键。

Include any specific demographics and psychographics about the target audience.

包括具体有关目标受众的人口统计数据和心理信息。

Clothing psychographics change after the entry to WTO and its marketing countermeasure

入世后服装消费心理变化及营销对策

On the Psychographics in Electric Commerce

谈电子商务中的消费心理