glocalization

glocalization

美 [ˌɡloʊkəlaɪˈzeɪʃ(ə)n] 　英 [ˌɡləʊkəlaɪˈzeɪʃ(ə)n]

• n.全球本土化
• 网络全球在地化；全球地方化；全球本地化

英汉解释

n.	1. the process of changing products or services that are sold all over the world to suit people in different local markets

例句

Glocalization is a combination of "globalization" and "localization" and is the traditional approach adopted by multinationals.

“全球本土化”是“全球化”与“本土化”的结合，是跨国公司的惯用方式。

This thesis explores the interpretation of cultural elements from the perspective of globalization and glocalization.

本文重在从全球化与全球当地化的角度探讨口译中文化因素的翻译。

The essence of so called glocalization is a deep awakening of local culture globally.

而所谓「全球在地化」，其实就是全球在地文化的深层觉醒。

While glocalization might get you your piece of the consumer market of 400 million, reverse innovation can get you the other 900 million.

全球本土化会让你打入4亿人口消费市场，而反向创新却会让你赢得其余9亿人口消费市场。

New times, New Challenges Tourism---Globalization and Glocalization

新视野。新挑战：旅游的国际化和本土化